The Complete Digital Media Marketing Course

Are you a beginner looking to kick-start your career in digital media and marketing? An experienced professional ready to pivot into this exciting field? Or perhaps a student eager to acquire in-demand skills for freelancing opportunities? Look no further! #DikhaDe’s Digital Media and Marketing Course is your ultimate destination to gain a solid foundation and master advanced strategies in this ever-evolving industry.

Our all-inclusive course offers an extensive curriculum, covering the A to Z of digital media marketing, from understanding the ecosystem and creating marketing plans, to implementing advanced techniques in SEO, SEM, and Social Media Marketing. With a blend of practical knowledge and hands-on experience, #DikhaDe prepares you to excel in the digital marketing landscape.

Course Outline

  • Definition of Digital Media Marketing
  • Importance of Digital Media Marketing in Today’s World
  • Overview of the Digital Media Marketing Ecosystem
  • Understanding the Target Audience
  • Setting Marketing Goals and Objectives
  • Developing a Digital Media Marketing Plan
  • Identifying the Budget and Allocating Resources
  • Domain Name and Hosting Services
  • Website Design and Content Development
  • Search Engine Optimization (SEO) Techniques
  • Website Analytics and Reporting
  • Keyword Research and Selection
  • Pay-Per-Click (PPC) Advertising
  • Search Engine Advertising (SEA)
  • Google AdWords and Bing Ads
  • Understanding Social Media Platforms
  • Creating a Social Media Marketing Plan
  • Managing Social Media Accounts and Profiles
  • Measuring Social Media Engagement and Analytics
  • Types of Content and Formatting
  • Content Distribution and Promotion
  • Content Marketing Metrics and Analytics
  • Content Marketing Automation Tools
  • Email Marketing Planning and Strategy
  • Email List Management and Segmentation
  • Designing and Creating Emails
  • Email Marketing Analytics and Reporting
  • Understanding Affiliate Marketing
  • Finding and Joining Affiliate Programs
  • Promoting Affiliate Products and Services
  • Affiliate Marketing Analytics and Reporting
  • Mobile Marketing Planning and Strategy
  • Mobile Advertising and Promotion
  • Mobile Marketing Metrics and Analytics
  • Mobile App Development
  • Video Marketing Planning and Strategy
  • Video Production and Editing
  • Video Promotion and Distribution
  • Video Marketing Metrics and Analytics
  • Understanding Influencer Marketing
  • Finding and Partnering with Influencers
  • Influencer Marketing Campaign Planning and Execution
  • Influencer Marketing Metrics and Analytics
  • Defining Key Performance Indicators (KPIs)
  • Measuring and Analyzing Digital Media Marketing Results
  • Optimizing Digital Media Marketing Campaigns and Strategies
  • Reporting and Presenting Digital Media Marketing Results
  • What is AI and how does it apply to Digital Media Marketing?
  • Examples of AI in Digital Media Marketing
  • Benefits of AI in Digital Media Marketing
  • Potential drawbacks and challenges of AI in Digital Media Marketing
  • Ethical considerations in using AI in Digital Media Marketing
  • Understanding the target audience
  • Defining marketing objectives and KPIs
  • Developing a strategy and plan
  • Implementing and testing campaigns
  • Analyzing and measuring results
  • Adapting and optimizing campaigns based on data
  • Staying up-to-date with industry trends and changes
  • Overview of social media advertising
  • Benefits of Facebook and Instagram ads
  • Understanding the advertising ecosystem
  • Introduction to Facebook Business Manager
  • Creating your Business Manager account
  • Adding and managing pages and ad accounts
  • Navigating the Business Manager interface
  • Understanding user roles and permissions
  • Introduction to ad accounts
  • Creating and managing ad accounts
  • Understanding campaign structure: Campaigns, Ad Sets, and Ads
  • Types of campaigns and objectives
  • Best practices for campaign organization
  • Introduction to ad placements
  • Choosing the right placement for your ads
  • Types of ad formats
  • Creative best practices for different ad formats
  • Ad specifications and guidelines
  • Introduction to audience targeting
  • Core audiences: demographic, interest, and behavior targeting
  • Custom audiences: retargeting and lookalike audiences
  • Audience exclusions and overlap
  • Best practices for audience targeting and segmentation

Overview of the marketing funnel

Aligning ad objectives with the funnel stages

Crafting a strategy for each funnel stage

Retargeting strategies for funnel optimization

  • Introduction to budgeting and bidding
  • Types of budgets: daily vs. lifetime
  • Deciding and allocating budgets for different campaigns
  • Bidding strategies: lowest cost, target cost, and bid cap
  • Optimizing for performance and scaling campaigns
  • Introduction to ad performance metrics
  • Understanding key performance indicators (KPIs)
  • Analyzing and interpreting ad performance data
  • A/B testing and optimization
  • Leveraging Facebook and Instagram Insights
  • Introduction to advanced features and tools
  • Dynamic creative and dynamic product ads
  • Automated rules and ad scheduling
  • Collaborative ads and branded content
  • Third-party tools and integrations
  • Choosing an objective and defining your target audience
  • Developing a budget and bidding strategy
  • Creating ad creatives and placements
  • Launching and monitoring your campaign
  • Analyzing and optimizing campaign performance

Why Choose #DikhaDe's
Digital Media and Marketing Course?

Digital Media & Marketing Agency

Course Features

What You Will Learn in #DikhaDe's Digital Media & Marketing Course

Comprehensive understanding of the digital marketing ecosystem and its importance in today's world.

Effective planning, strategizing, and goal-setting for digital marketing campaigns.

Website development, optimization, and mastering SEO techniques to drive organic traffic.

Execution of successful SEM campaigns, utilizing keyword research, PPC advertising, and search engine advertising.

Harnessing the power of social media platforms and creating tailored marketing plans for each platform.

Crafting engaging content, mastering content distribution, and utilizing marketing automation tools.

Implementing email marketing strategies, designing captivating emails, and analyzing campaign performance.

Navigating the world of affiliate marketing, finding and joining programs, and promoting products effectively.

Developing and executing mobile marketing campaigns, including mobile advertising and app development.

Producing and promoting high-quality videos, and leveraging video marketing metrics for optimization.

Understanding influencer marketing, partnering with influencers, and executing successful campaigns.

Measuring and optimizing digital marketing efforts, defining KPIs, and presenting data-driven results.

Our Introduction

DikhaDe is a premier digital media and marketing agency dedicated to helping businesses and individuals navigate and excel in today’s dynamic digital world. Our expert team, driven by passion and innovation, crafts bespoke marketing solutions that deliver measurable results, fueling your growth and success.

We offer a diverse range of services, including digital marketing consultancy and services, content creation, ecommerce, and social media management. Our commitment to staying at the forefront of industry trends ensures that our clients benefit from cutting-edge strategies tailored to their unique needs.

At DikhaDe, we believe in empowering the next generation of digital marketing professionals. Our comprehensive Digital Media & Marketing Course equips beginners, professionals, and freelancers with the knowledge and skills to make a lasting impact in their careers.

Join the DikhaDe family and let us turn your digital dreams into reality, together.

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Frequently ask questions

This course is designed for beginners looking to start a career in digital marketing, experienced professionals seeking a career shift, and students or freelancers who want to acquire in-demand skills for better opportunities.
After completing the Digital Media & Marketing Course, you will be equipped with the skills to pursue various job roles in the digital marketing field. Some popular positions include Digital Marketing Specialist, Social Media Manager, Content Strategist, and Digital Brand Manager. This course also prepares you for freelance opportunities, allowing you to offer your services to businesses and individuals on a project basis.
The course is designed to be completed in 2 months, with a total of 16 lectures. The classes will be held at DikhaDe’s office, allowing for in-person interaction and learning. Our schedule is designed to accommodate busy professionals and students, providing a comprehensive learning experience without disrupting your other commitments.

No prior experience or knowledge is required to enroll in the course. We start with the basics and gradually progress to advanced concepts, making it suitable for all skill levels.

The course is delivered through in-person classes held at DikhaDe’s office. It combines lectures, reading materials, quizzes, practical exercises, and real-world case studies for a comprehensive and engaging learning experience. The in-person format allows for direct interaction with instructors and fellow students, fostering a supportive learning environment.
Yes, there are quizzes, practical exercises, and assignments to assess your understanding of the course material and help you apply your knowledge in real-world scenarios.
Yes, upon successful completion of the course, you will receive a digital certificate from #DikhaDe, which you can add to your resume or share on your professional profiles.
While there isn’t online access to the course materials after completion, our team will be available to support you in-person or over the phone for any future discussions, questions, or clarifications you may need. We are committed to providing continued assistance to help you apply and refresh your knowledge in the field of digital media and marketing.

Our dedicated support team and expert instructors are available to provide assistance and answer any questions you may have throughout the course.

To enroll in the course, simply complete the registration form on our website and submit your payment. Once your registration is confirmed, you will receive an email with instructions on accessing the course materials.

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