.png)
Islamabad United: Leading the Digital Frontier with DikhaDe.
Islamabad United, one of the most successful cricket franchises in the Pakistan Super League (PSL), has partnered with DikhaDe since October 2018 to dominate the digital landscape. Over the years, DikhaDe has elevated ISLU's digital presence, positioning them as the most active and engaging PSL franchise online. This successful collaboration continues to drive digital excellence for Islamabad United.
Overview:
Islamabad United sought to strengthen their digital presence and engage with fans year-round. Since October 2018, DikhaDe has developed a comprehensive strategy that includes managing social media platforms, launching the United Store, handling eCommerce operations, and managing the mascot #Sheru’s social media account. These efforts have positioned ISLU as the most active franchise on digital platforms, fostering unmatched fan loyalty and engagement.
Results:
Our ongoing partnership has resulted in Islamabad United being recognized as the leading digital presence in the PSL. Through targeted engagement strategies, the launch of the United Store, and our innovative content on YouTube, ISLU has seen a significant increase in digital engagement and successfully monetized their content, ensuring sustained growth and fan loyalty.